The most valuable thing you can do, is check your poo!

The Golden Nugget 

One of the most valuable things you can do is check your poo for signs or symptoms of bowel cancer – it could save your life.

Then complete Bowel Cancer Australia’s symptom quiz online, and you could be the lucky winner of your very own Golden Nugget, valued at five thousand dollars ($5k).


Bowel Cancer Australia CEO, Julien Wiggins, said the social media campaign is designed as an innovative way to get over the yuck factor as anyone, regardless of age, can experience bowel cancer symptoms.

“While bowel cancer is more common in Australians over 50, almost 1 in 10 new cases now occur in those under 50, with rates rising in this age group. Bowel cancer is now the deadliest cancer for those aged 25-29, ” he added.

“We know 98 percent of bowel cancer cases can be successfully treated if detected early, but currently fewer than 50 percent are. People and their GP's need to recognise and promptly investigate symptoms, to rule out bowel cancer as an underlying cause,” Mr Wiggins said.

Symptoms lasting two weeks or more require prompt investigation by your GP include:

  • Blood in your poo or rectal bleeding
  • A persistent change in bowel habit, especially going to the toilet more often or having looser, more diarrhea-like poo
  • A change in appearance of you poo (e.g. narrower stools or mucus in stools)
  • Unexplained anaemia causing tiredness, weakness or weight loss
  • Abdominal pain or swelling

“Never assume you’re too young for bowel cancer. If you are experiencing symptoms, ask your GP to be referred for further investigations. If you don’t feel your concerns are being taken seriously, seek a second opinion,” said Mr Wiggins.

To create the Golden Nugget, there has been consultation with goldsmiths and jewelers from Perth to Melbourne, and development of 3-D animations to guarantee the hand-crafted shape.

Entries closed Friday 30 August 2019 at 11:59 PM AEST.

The $5,000 prize has been kindly donated by Cox Inall Change and BWM Dentsu, who have worked with Bowel Cancer Australia for several years and are committed to reducing the number of bowel cancer deaths in Australia.